Website design advice

Entrepreneurs who are getting ready to start a corporation should take time to build a strong website so that potential customers can learn about what their startup has to offer. Here are some tips on how to avoid common website mistakes.

Although offering customer service online is cost-efficient, and a preferred option for finding answers for some, it is good to have a live person who can provide customer service as well. If staffing a customer service line is too expensive, business owners can offer it as a premium service, advises Mikal Belicove in a blog for Entrepreneur magazine.

While Flash design can create appealing effects, business owners should also keep in mind that not all of their web visitors will have enough bandwith to handle Flash programming, cautions Belicove. Thus, startups can avoid losing visitors and save money by using HTML, Javascript or new products such as SlideDeck, which offers engaging storytelling features.

It is also important to make sure that the website’s URL contains keywords that search engines can pick up instead of a random string of numbers and letters. When deciding what the company’s URL name will be, entrepreneurs can search websites such as GoDaddy.com, NetworkSolutions.com or DomainTools.com, advises Inc. magazine.

Melissa Clark
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Melissa Clark

Head of Content & Customer Marketing at Incfile
Melissa sets the vision for Incfile's content marketing and customer relationship management. Melissa has more than 10 years experience in various marketing roles, and a passion for supporting small businesses as they incorporate and grow. She loves sharing information that will help business owners maximize their LLCs, Corporations and Nonprofits. In her spare time, Melissa is an active member of The Junior League and enjoys running half marathons.
Melissa Clark
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