Naming Your Utah LLC
Your Utah business entity needs the perfect name, and we’re here to help. In this section we’ll guide you through searching the UT Division of Corporations business register, tell you about the rules for naming your business, describe the “Doing Business As” process and get you started with registering your LLC.
Utah Business Entity Search
You should start naming your business by completing a “Utah business entity search” with the Division of Corporations. They have a helpful tool on their website that lets you search the register of Utah LLCs and corporations to see if someone already has your desired business name.
If the business name is already used, that means it’s not available and you won’t be able to register it. Try searching for a different business name instead.
Utah Division of Corporations business name search tool
Utah LLC Naming Rules
Once you’ve decided on a name for your LLC and checked business name availability, you’ll need to meet LLC naming rules. These rules typically apply to all LLCs, no matter in what state they are formed.
Your LLC Business Name Must Be Unique
The business name you have chosen cannot be used by any other LLC or corporation in the state of Utah. This is why you should check business name availability on the UT DOC website.
Your LLC Business Name Must Not Be Confusable with Another Business Name
It’s not enough for your UT LLC name to be unique. It also cannot be similar to the name of a corporation or LLC in Utah. For example, you cannot use the following factors to say your name is different from the name of another business:
- Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., LLC, etc.
- Definite articles like “A,” “And,” “An,” “&,” “The,” etc.
- The singular, plural or possessive forms of a word
- Abbreviations, punctuation, symbols, fonts, typefaces, etc.
Your LLC Business Name Must Contain Certain Words
All LLCs must have the words “Limited Liability Company,” “L.L.C.” or “LLC” in their name. These words should normally come at the end of the name.
Your LLC Business Name May Have Other General Restrictions
Most states will not allow you to form LLCs with names that:
- Are very similar to the name of a federal or UT agency or organization (e.g., FBI, FDA, Utah State Tax Commission, Utah Police, Treasury, etc.)
- Suggest affiliation with a federal or state agency or organization
- Use the term “Olympic” or any terms that are trademarks of the Olympic organization
- Imply a purpose that would be illegal for your business to carry out
Utah LLC Trade and “Doing Business As” (DBA) Names
You might choose to do business under a different name from your legal LLC name. In Utah, doing business under a different name is known as a “Trade” or “Doing Business As” name. You might choose to use a different name from your formal LLC name for a variety of reasons.
For example, your LLC might be called Utah Maple Syrup Tapping Company LLC and you have a chain called Miraculous Maple. You should file a Trade/DBA form to let the Utah Division of Corporations know.
Incfile’s DBA Name service
Name Registration with the Utah Division of Corporations
Once you’ve searched for your Utah business name, checked availability, followed the naming rules and decided whether you need a fictitious name, you can register your UT LLC name. There are a couple of ways to do this.
If you don’t want to form your LLC right now, you can reserve the business name with the Utah Division of Corporations. You will need to complete a “Application to Reserve a Specified Business Name” and file it with the UT SOS. You do not need to reserve a name if you are forming your business right away.
Utah SOS LLC name reservation
- If you’re ready to start your LLC, you can formally file your Articles of Organization with the Utah SOS, or let Incfile take care of it for you.
FAQs on Naming Your LLC
You might find the following answers useful.
How Do I Search for My Utah LLC Business Name?
Just go to the business name search tool and enter your proposed business name. You can search the register of the Utah Division of Corporations, which will tell you if there are any UT corporations or LLCs with that name.
Are There Any Rules on Naming My Utah LLC?
Yes. Most LLCs will be bound by general rules (applicable to all LLCs) and specific rules (applicable in the state of Utah). We’ve detailed these rules above.
Can I Do Business Under a Different Name Than My LLC Name in Utah?
Yes. Known as “assumed names,” “fictitious names,” “doing business as names” or “trade names,” you can choose to conduct business under a different name. Details are above.
Can I Reserve a Name for My Utah LLC?
Yes. The Utah Division of Corporations allows you to reserve a name if you don’t want to start your business immediately. Details are above. If you are ready to start your business now, you do not need to reserve a name.
Other Incfile Resources for Naming an LLC
You might find these resources helpful.
Trademarks and Service Marks
You must be careful that your Utah LLC name does not infringe on the trademark or service mark of another business. The easiest way to make sure your proposed business name does not infringe is to carry out a trademark search through Incfile. If it doesn’t infringe, you can even register it as a trademark yourself.
Incfile Trademark Search and Registration service
Find the Perfect Name for Your Utah LLC
The perfect business name can be elusive. We have a complete guide to choosing the right business name, but basically, you'll want to choose a name that will:
- Appeal to your customers
- Be memorable enough to stand out
- Best represent your product or services
- Not be used by another business
Incfile’s guide to choosing a business name