Whether you’re searching for the perfect business name for your Utah S Corp or Utah C Corp, we can help. We’ve got all the information you need on how to conduct a UT Department of Commerce business search, plus business naming rules, DBAs and trademarks.
General Rules for Corporation Names
These rules generally apply to all corporations, wherever they're formed.
The name you select cannot be in use by any other business in the state. This is why it's so important to perform a Utah State corporation search before you begin your incorporation paperwork.
It’s not enough for your corporation name to be unique. It also cannot be comparable to the name of another business in the state. In addition, you cannot use any of the following features in an attempt to differentiate your corporation name from that of another business:
- Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., etc.
- Definite articles, such as “A,” “An,” or “The”
- The conjunction "And," or “&"
- Numbers in place of numerals (or vice versa), e.g., "One World" is the same as "1 World"
- The singular, plural or possessive forms of words
- Abbreviations, punctuation, symbols, fonts, typefaces, etc.
All corporations must use one of the following in their names, usually at the end of the name: “Incorporated,” “Corporation,” “Limited” or their abbreviations.
Most states will not allow you to incorporate with names that:
- Are similar to the name of a federal or state agency or organization (e.g., FBI, FDA, Utah Labor Commission, Utah Rangers, Treasury, etc.)
- Suggest affiliation with a federal or state agency or organization
- Use the term “Olympic” or any terms that are trademarks of the International Olympic Committee
- Imply a purpose that would be illegal for your business to carry out
Specific Rules for Utah Business Names
In addition to the general rules listed above, you'll need to follow some Utah corporation laws that apply to naming your business.
For example, per the Utah Code Title 16, Chapter 10a, Part 4, § 401, the name of a corporation or foreign corporation must contain:
(ii) the abbreviation:
- (A) "corp."
- (B) "inc."
- (C) "co."
(iii) words or abbreviations of like import to the words or abbreviations listed in Subsections (1)(a)(i) and (ii) in another language
In addition, Title 16, Chapter 10a, Part 4, § 401 contains a list of words that are prohibited from being used in business names.
Coming Up with the Ideal Business Name
The perfect business name can be difficult to find. We have a complete guide to choosing the right business name, but essentially, you'll want to choose a name that will:
Need help coming up with business name ideas? Try our free name generator.
Utah Corporation Name Search
Once you have an idea of your preferred name, perform a UT corporation search to make sure another company isn't already using that name.
You can use the state's online business portal to perform a name search.
You can also use our simple and convenient Business Name Search Tool, which will search the state's business registry for you.
Trademarks and Service Marks
You must be careful that your Utah corporation name doesn't infringe on the trademark or service mark of another business. The easiest way to ensure you're not infringing is to perform a trademark search through Incfile. If the trademark isn't already in use, you can even register it yourself.
Let Incfile run a trademark search for you.
Register a DBA in Utah
You may do business under a name different from your corporation's legal name. While many states refer to this as a trade name, fictitious name or assumed name, it's called "doing business as" or a DBA in Utah. You may decide to use a DBA for a variety of reasons.
For example, your primary business may be called Marble Media, Inc., and you have a chain called Marble Mobility. You could register a DBA name just for that brand. You'd do that by filing a form for a DBA Application, or you can have Incfile do it on your behalf with our DBA service.
In order to keep your business names unique, you can also use the Utah business entity search. You can perform a Utah DBA name search to find out whether any other companies are already using the DBA name you want. We can also help you with this via our DBA name service.
Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.
Register Your Business Name with the UT Department of Commerce, Division of Corporations and Commercial Code
You’ve performed a Utah Department of Commerce, DCCC business search, checked availability, followed the naming rules and determined whether you need a DBA name. Now you can register your corporation name in one of two ways.
Incorporate in Utah for $0 + State Fee ($70)
FAQs About Naming Your Utah Corporation
Use our free Business Name Search Tool and enter your chosen business name. You can also perform a search of the state's registry, which will tell you whether any other corporations or LLCs in the state are already using that name.
Yes. Most corporations will be bound by general rules (applicable to all corporations) and specific rules (applicable in the state of Utah). We’ve detailed these rules above.
Yes. You can conduct business under a DBA name. Details are above.
Yes. The UT Department of Commerce allows you to reserve a name if you're not ready to start your business immediately. Details are above. If you do want to start your business right away, you don't need to reserve a name.