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Naming your Texas Limited Liability Company

Picking the perfect name for a Texas LLC sets you apart in the minds of your customers, partners, suppliers and employees. Texas does have strict rules and regulations about what you can call your new LLC. Let’s explore what they are.

General Texas Secretary of State Rules on Naming Your LLC

  • The name needs to be unique and not used by another LLC or business operating in Texas
  • Texas LLC names must use the English alphabet or regular numerals (0, 1, 2, 3, 4, 5, 6, 7, 8, 9)
  • Texas LLC names can include ! " $ percent ' ( ) * ? # = @ [ ] / + & and -.
  • The name of your Texas business must end with “Limited Liability Company,” “L.L.C.” or “LLC”
  • “Limited” and “Company” can be abbreviated to “Ltd.” and “Co.”

Don't Confuse Your Texas Business Name With Another Business Name

  • It should not be possible to confuse the name of your business with the name of another Texas business
  • When deciding if names are substantially similar, you cannot claim a different type face, font, accents, subscript / superscript characters, punctuation or words like “the,” “and,” “of” etc. to claim your business name is different
  • The following words can’t be used to say your business name is different to another business name: Corporation, Company, Incorporated, Incorporation, Limited, Corp, Co, Inc, Ltd, PC, Professional Corporation, Limited Partnership, LP, L.P., Limited Liability Limited Partnership, LLLP or L.L.L.P.
  • For example, you can’t claim that Blue Widget Co., Blue Widget LLC, Blue Widget Incorporated, Blue-Widget-Company or Blue Widget are different to each other

Rules on Words You Can’t Use in Your Business Name

  • The Texas LLC name can’t suggest affiliation with any federal or state government entity or agency.
  • The Texas LLC name may not imply a purpose that it would be unlawful for the business to conduct.
  • There are special rules around using the word “Insurance” in a Texas LLC name.
  • You cannot use the following words as qualifiers in the overall Texas LLC business name — "companies," "corporations," "incorporation," "unlimited," “limited partnerships."
  • Although these are the main rules about naming your business in Texas, there are plenty more.

Texas Information on Naming an LLC

  • You can reserve a name online through SOS Direct. Please note that you do not need to reserve a name if you are forming an LLC. By registering a LLC, the name will automatically be reserved for your business. You would normally only reserve a name if you are not planning on forming a new company anytime soon.
  • A name can be used to form any type of business entity, not just an LLC.
  • Just filing a name registration doesn’t guarantee you will be granted the name. You should wait until your LLC is formally formed before using the name for anything else.
  • According to the Texas Secretary of State website, “It is up to each business entity to protect its name and goodwill.”
  • Texas has fairly sophisticated rules on using “assumed names” — check the Texas Secretary of State website for more information.

You can find complete information on naming your LLC on the Texas Secretary of State website.

Rules on Infringing on Service Marks or Trademarks Inside or Outside Texas

In addition to the rules above, it’s also vital to see if your name might infringe on the trademark or service mark of another business. For example, it might not be a good idea to call yourself “iPhone Repair Services,” since iPhone is a trademark owned by Apple.

The easiest way to see if your proposed business name infringes is to carry out a trademark search. You can do that via the United States Patent and Trademark Office. You should also bear in mind that your business entity name cannot be substantially similar to an existing trademark or service mark.

What Should You Call Your Texas LLC?

Finding the perfect name can be tough. You want a business name that:

  • Describes what your Texas business does
  • Appeals to your planned audience
  • Makes your business easy to find
  • Is relatively unique
  • Doesn’t limit you to a particular location or type of product or service

Fortunately, we’ve got some good advice on seeking out the perfect business name for your Texas LLC. Check out our guidance on naming your LLC and get inspired.

You’ve Found the Perfect Business Name, What Next?

Once you’ve found the right name for your business, it’s time to make it a reality. Check out our guide to starting your Texas LLC and start your LLC today.

Only $49 + State Fee To Launch Your Business

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What are the fees and requirements to form a business in Texas?

Filing Time and Price

The state charges this amount to file a new business entity. This fee goes directly to the Secretary of State.

State Fee State Filing Time Expedited Filing Time
$300 1 Week 2 Business Days

Compliance Requirements

This report is mandatory and must be filed within the specified time frame in order for the entity to remain in good standing with the state. Failure to file this report can lead to the company being revoked or administratively dissolved.

Public Information & Franchise Tax Report

Frequency: Annually

Due Date: Both reports are due between January 1st and no later than May 15th.

Filing Fee:There is no charge for the Public Information Report. The Franchise Tax Fee is based on the revenue of the LLC.

Learn more about starting a business in Texas

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