There’s something very powerful about the idea of starting a business, but what can you do if money is a major obstacle? Many businesses require significant capital expenditure, and if you don’t have the funds to begin your venture, that will be an issue. All is not lost though — with some creative thinking and a slightly different approach, you can “bootstrap” your business with very little cash.
Bootstrapping is the discipline of starting a business with very little upfront cash. It means you don’t typically take out loans or investments or get VC funding. Instead, you rely on limited personal savings and revenue created by your business to grow it. Bootstrapping has created many successful businesses — Dell, HP, Apple and Microsoft all started with very little cash, and now they are some of the biggest companies in the world.