If you have experience looking after children, then starting a daycare business could be a great idea.
You’ll need a combination of childcare experience, people management and administrative skills. The right daycare marketing and a solid business plan will give you a great launching pad to appeal to parents.
We want to help you get your daycare business off the ground.
Since 2004, we’ve helped over 1,000,000 people to become entrepreneurs, starting exciting businesses and bringing their ideas to life. We’ll give you the support, guidance and advice you need to create a daycare business and make it into a success.
From validating your childcare business and doing the research to filing your paperwork and running your business, this guide will help you out. We’ll talk you through the main things you need to do to get your daycare business off of the ground.
Read on for some insight into creating your own childcare organization and becoming an entrepreneur.
Why You Should Start a New Daycare Business
Childcare and daycare businesses can be extremely successful — here are some surprising statistics on their popularity.
700K
Number of daycare businesses in the U.S.
$50B
Total revenue generated by childcare and daycare businesses in 2018
$1.5M
People are employed in the industry.
Of customers for daycare businesses come from households with incomes ranging between $40,000 and $100,000
Childcare and daycare business revenue is projected to grow by almost 2% a year
There are over 8.5 million children enrolled in pre-primary school institutions in the U.S.
Many daycare operators are self-employed and don’t have any employees
The time to take advantage is now — we’ll help you be a part of that success!
Is a Childcare Business Right for You?
Although it can be exciting to form a daycare business, there will be significant demands on you as a small business owner. Here are some of the things you can expect.
A Day in the Life of a Daycare Business Owner
Here are some of the typical tasks you’ll be performing for your daycare business on a daily basis:
Speaking with parents about their child's requirements
Caring for children for five or six hours a day (or more)
Managing diapering, feeding, napping and other requirements of young children
Thinking of new activities and entertainment
Buying supplies and equipment
Dealing with minor issues
Administering your business, including marketing and invoicing
Skills You Will Need to Open a Daycare Business
The following skills will be very useful in your role as a daycare small business owner:
The right approach, patience and perspective to care for several children at a time
The ability to think up and carry out entertaining activities
Understanding where every child is and what they are doing at all times
Good interpersonal skills for dealing with the various needs of parents and their children
Great administrative skills for managing cash flow and business operations
What Your Daycare Customers Are Looking For
Your daycare customers are going to be parents who are juggling kids, work and other responsibilities. They're looking for a daycare organization they can trust to provide safe, affordable childcare to their children, while keeping them engaged and entertained. If you can meet those needs while managing the administration of your business, your daycare will thrive.
What Type of Dog Walking or Pet Sitting Business Should You Start?
There are several different types of dog-related business you can start.
Employer-Sponsored Childcare
Many large employers provide daycare services to their employees, either onsite or remotely. Understanding the services that employers need and getting in touch with their HR departments could be a great way to get a foot in the door.
Specialized Daycare for Children With Unique Needs
You might consider running a specialized daycare center for particular children. For example, you might offer daycare for children with special dietary needs like being gluten-intolerant or vegetarian. You could also offer daycare services for children with mild learning or physical disabilities, if you have the right training.
Franchise Daycare Businesses
Some large daycare businesses have franchise opportunities. In these circumstances, you pay a franchise fee but get brand recognition, support and advice on how to set up and manage your daycare business.
Validating Your Daycare Business Idea
The areas we’ve listed above are just starting points — there are many different types of daycare businesses. Once you’ve identified specific daycare areas you might like to go into, you need to validate your daycare business idea.
Remember too that every daycare business will have many competitors. You will need to stand out and offer superior childcare to excel as a daycare business owner.
Look at who your childcare competitors are in the space
Having competitors is a good thing as it shows there’s a market, but if there are too many, you’re likely to struggle without a really good unique selling point. Remember that daycare services are very local, so you will need to be located in the right area.
Identify your daycare business’s unique selling points (USPs)
You need to find something unique to offer parents. Whether it’s specialized entertainment and activities or customized childcare services, this is going to be one of your main strengths.
Understand your market
Clearly identify exactly who your daycare customers are likely to be, where they hang out and how you’re going to reach them. This will be essential to your marketing and communications (especially word-of-mouth recommendations).
Talk to parents
Speak with parents to understand what they want from your childcare business. Validate your ideas and approach by asking if they would consider placing their child with you.
Not every idea you have will make it through to becoming a daycare business. There are all sorts of reasons to say “yes” or “no” to specific ideas and approaches — think about what your strengths and weaknesses are so you can choose a type of daycare business that you’d be great at.
Your Daycare Business Plan
You might think your daycare business doesn’t need a business plan, but you’d be wrong. You will need to clearly understand and capture how you’re going to run your daycare business, market yourself, get sales, make a profit and grow. This can only come about through creating a watertight daycare business plan. Business plans do vary slightly, but they should all cover the following areas:
An executive summary with the most important points from your business plan
Your goals and what you hope to achieve with your daycare business
A description of your daycare business, including background information and context
A market analysis and likely demand, focused on your local area and parents
An overview of how your daycare business is structured
Your business model for making money
How you will market and sell your childcare services
Financial projections, revenue and profitability
Appendices
We’ve got the perfect guide to writing your business plan.
Setting up Your Daycare Business and Business Operations
Once you've legally created your daycare business, you’ll need to get some other things in place.
Location of Your Daycare: In Home or Out?
The location of your business will be critical. You want somewhere with a good amount of potential customers, but also with the right pricing so you don’t spend all your money on rent. You will need to make sure that the location is childproof to reduce the risk of injuries or incidents. Some people open daycares in their own homes, which allows you to save on rent.
Marketing Your Daycare Business
Marketing will be a huge part of your daycare business. Naturally, you will need an awesome website, but you'll also need to get branding, newsletters, digital ads, social media accounts and other channels in place. Make sure that you clearly explain the unique approach you take with childcare to build reassurance and trust with parents.
Software and Process
The right software and processes will make running your daycare business much easier. See our list of the best apps and software at the end of this guide.
Employees
Many daycare business owners don’t employ anyone else to begin with. Once your business gets off the ground you can look into hiring other qualified childcare professionals.
Equipment for Your Daycare
In addition to the computer equipment you will need to manage your business, you will also need toys, games, art supplies and more to keep the children occupied and entertained. This could include both inside and outside activities, so plan for both.
Finances and Taxes
You will need a separate business bank account for your construction business. You might also want to consider a business credit card. Additionally, you will also need to keep careful bookkeeping records and file business and personal taxes. Here at Incfile we can even help you file your taxes.
The Complete "Start Your Business" Checklist
A Clear and Comprehensive Guide to Starting Your Business the Right Way
Rules, Regulations and Taxes for Your Daycare Business
Running a daycare business means you’ll probably need to satisfy a fair amount of licenses, permits and regulations. You will need to explore local, state and federal licenses and permits for childcare and other aspects of your business. We can help out with researching your business licensing needs.
Taxes
Taxes are a fact of life if you’re in business, and there are various ways you will need to file and pay them. This can include self-employment tax, state income tax and federal income tax. Depending on where and how you’re selling products and services, you may also be liable for sales and use tax. As a rule of thumb, we recommend holding back around a third of your earnings to pay your taxes. We can also prepare and file your tax returns for you.
Insurance for Your Daycare Business
Most daycare businesses should have comprehensive business insurance. There are various types.
Workers Compensation Insurance
Workers’ compensation insurance provides coverage for job-related illnesses, disabilities or injuries that affect employees. Regulations for this insurance vary from state to state. It typically covers areas like medical costs, loss of earnings, compensation and retraining. If you do not have employees, you may not need this insurance.
General Liability Insurance
This insurance protects your daycare business from claims due to being sued. This may include injury to children or members of the public, property damage, personal liabilities, legal defense and more. It can help protect your business from financial penalties and bankruptcy. This type of insurance could be essential to your daycare business, as you will be looking after small children and will need the reassurance of a good insurance policy.
Home and Auto Insurance
If you are working from home on the administration of your daycare business or driving a vehicle for work, check whether your existing home and auto policies cover you for work use of your home or car. If not, you should either expand your policy so you’re covered or get dedicated business insurance.
Maintaining Your Daycare Business
There are certain forms and legalities you need to follow to keep your daycare business in good standing.
File an Annual Report
Depending on the state you’re located in, you will probably have to file a report every year. This report tells the state about any major changes to your business, and we can file your Annual Report on your behalf.
Pay estimated taxes
You will be expected to pay estimated taxes on what you plan to earn in the current business year. Typically, you will need to pay estimated taxes in April, June, September and January (of the following year).
Renew Business Permits and Licenses
Your federal, state, regional and city licenses and permits may need to be renewed on a regular basis, typically once a year.
Prepare Your Taxes
You will need to work with your accountant to prepare all the taxes you need to pay.
File your taxes
Your federal, state, regional and city licenses and permits may need to be renewed on a regular basis, typically once a year.
Pay payroll and sales taxes
If applicable, you will need to make payroll and sales tax payments on a regular basis.
Groups and Forums for Daycare Owners
Here are some useful places where you can connect with other daycare entrepreneurs.
Useful Online Tools for Your Daycare Business
Here are some really great online tools for managing your daycare business. They will reduce the time you spend on administration, help you to collaborate with others and free up your time to grow and manage your new venture.
Collaboration
Social Media Management
Communication
Email Marketing
Advertising
Customer Relationship Management (CRM)
Customer Support
Human Resources
Website Development
Analytics
Hiring
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Conclusion
If you love kids and get along with their parents, then daycare entrepreneurship could be perfect for you. Find your niche, put together a business plan and perfect your marketing, and you’ll get on the road to success!