How to Start a Cleaning Business

Starting a cleaning business can be an ideal way to begin your journey as an entrepreneur. Although they may seem simple, cleaning businesses have a lot going for them.

Cleaning is a service that will always be in demand, and you don't need an enormous amount of capital or any special training to get started. As a business model, cleaning will never be challenged by ecommerce, and the industry is not dominated by any major players.

Though cleaning may not be the most glamorous type of business in the world, a well-managed and marketed cleaning business can generate good profits and become a trusted part of your client’s lives. Starting up a cleaning business doesn’t have to be complicated, and in this guide we’ll cover what you need to know.

set up a cleaning business
  • Understanding the world of cleaning
  • Deciding if you’re ready to start a cleaning business
  • Choosing the best legal structure for your new organization
  • Following various rules and regulations
  • Finding information on taxes and finances for your cleaning business
  • Hiring employees
  • Setting your business up with efficient marketing and administration practices
  • Gathering resources for your cleaning business
  • ... and much more

Understanding the World of a Cleaning Business

Key Cleaning Business and Background Data and Statistics

Cleaning companies provide substantial benefits to the U.S. economy.


In the U.S. in 2015, there were 875,000 cleaning businesses employing nearly about 3.5 million people.
That’s roughly four people per business.


Revenues within the cleaning industry are expected to hit $175 billion within the next 3 years.

4 - 6%

The industry is growing at a rate of between 4-6 percent a year.

The industry breaks down...

cleaning business
77% Commercial
5% Damage Restoration
10% Other
7% Residential
  • The commercial office and retail sectors generate the majority of revenue, followed by education and healthcare.
  • The number of cleaning companies is growing by around 1.7 percent each year
  • Around 10 percent of cleaning industry revenues come from franchises.
  • Commercial cleaning contracts are the most reliable type of income for cleaning businesses, with office buildings accounting for nearly a third of such contracts.
This all points to the cleaning industry being ripe with new opportunities for focused entrepreneurs, so now might be the perfect time to dive into starting your cleaning business. Incfile is here to help you form your cleaning business and understand the ins and outs of owning a cleaning company.

What Type of Cleaning Business Do You Want to Run?

One of the first things you’ll need to decide on is the type of cleaning business you want to run. You have a few different options:


Cleaning people’s homes and private residences


Cleaning factories, warehouses and other industrial areas

Commercial Office

Cleaning offices and similar work spaces


Government, education and other publicly-funded facilities

Commercial Retail

Cleaning shops and other retail spaces


Cleaning that requires slightly more special attention, including medical and healthcare facilities

Commercial Other

Other commercial areas and businesses

You can go even more detailed than this and focus on narrower areas of cleaning. This might include:

Real estate

Cleaning premises that are being put up for sale or rent, or cleaning homes or apartments in preparation for move in/out


Cleaning home exteriors, driveways, and other surfaces using pressure washing and similar techniques

Upholstery and Carpets

Removing stains and dirt from soft furnishings

Blinds and Curtains

Cleaning all types of window treatments and finishes

Explore the market opportunities in your area to see where you can make the most impact.

Questions to Ask Before You Start a Cleaning Business

Is Cleaning Entrepreneurship for You?

Running a cleaning business could be a good option if you:

Strong research abilities
Have a strong focus on customer service

You'll need to make sure all your employees are great at dealing with demanding clients.

Good math skills
Don’t mind competition

The barrier to entry for cleaning businesses is very low, and there are always new entrants into the marketplace.

Powerful attention to detail
Don’t mind staff turnover

Cleaning isn’t an extremely well-paid job, so there can be fairly rapid employee turnover.

Excellent forecasting abilities
Enjoy dealing with people

Cleaning is a very people-focused business, so you will constantly be interacting with customers and employees.

Excellent forecasting abilities
Are great at training

Your cleaners will need to clean to the very highest quality, so they will need excellent training and materials.

What Are the Main Challenges for a Cleaning Entrepreneur?

Aside from intense competition and employee turnover, the main challenge for a cleaning entrepreneur will be finding new customers and keeping existing ones happy. You’ll also need a rock-solid understanding of pricing and business finances — if you’re paying other people, your margins will likely be very thin.

Here’s what you can expect in an average day

What Does a Day in the Life of a Cleaning Entrepreneur Look Like?

On any given day you will be:

  • Scheduling appointments for cleaning
  • Negotiating contracts and setting rates
  • Dealing with employees
  • Ordering cleaning supplies
  • Planning out optimal routes
  • Developing training on cleaning and customer service
  • Collecting payments and managing finances
  • ...and much more

Plan Your Cleaning Business

Before you start your business, there are a few key areas you need to focus on. You will need to figure out whether there’s a demand for your cleaning business services, consider potential benefits and pitfalls, understand how your business finances might look and ensure everything is in order.

Do Market Research and Validate Your Cleaning Products and Services

Before you launch your cleaning business, you need to understand if there’s a demand for what you’re selling. That means carrying out market research and “validating” your services. Here’s how to go about it:

  • Look for market research reports for cleaning businesses: Because cleaning businesses operate in a very localized market, you might want to look at your specific area. These reports don't have to just be about cleaning businesses; if you’re after commercial cleaning clients, check commercial activity in your region, for example.
  • Consider who your competitors are: Having competitors is a good thing as it shows there’s a market for your cleaning services. Low barriers to entry mean there is typically lots of competition for cleaners.
  • Talk to clients: Speak with potential customers to understand what they want from your cleaning services. This is especially important if you’re going into a specialized area.
  • Identify your business’s unique selling points (USPs): These are the areas that will set you apart from competitors and encourage customers to come to you. You might have better pricing, a higher-quality service, faster delivery or some other special feature. Green and eco-based cleaning are becoming increasingly popular, for example.
  • Get involved with business communities and discussion groups: Ask questions about cleaning businesses. You may even be able to find some clients there!
What Are the Main Challenges for an Amazon Seller Entrepreneur?

Understand Your Cleaning Business Model and Financial Projections

All businesses need a business model, which will lay out the way you will generate sales, provide services and make money. Think about your business model now, because it’s better to have that in place so you can start acquiring customers and generating revenue from day one.

You will also need to look at financial projections for your cleaning business. What are your expected sales and revenues? What is your profitability? How much money will you keep in the business to grow it? How much will you pay yourself and others? If you can, try to plan your revenue out for the next month, three months, year and two years. Margins in the cleaning business are slim, so plan with that in mind.

Here’s what you can expect in an average day

Write a Business Plan for Your Cleaning Business

Finally, you should put your business plan together. Business plans do vary slightly, but they should cover the following areas:

  • 1 An executive summary with the most important points from your business plan
  • 2 Your goals and what you hope to achieve with your cleaning business
  • 3 A description of your business, background information and context
  • 4 A market analysis and likely demand
  • 5 An overview of how your business is structured
  • 6 Your business model
  • 7 How you will market and sell your offerings
  • 8 Financial projections, revenue and profitability
  • 9 Appendices

Choose the Right Business Structure and Register Your Cleaning Business

Now that you have all the background information for your cleaning business, it’s time to make it into a reality. That starts by choosing the right structure or “legal entity” for your business. In the U.S., there are four main business structures. They are:

Choose the Right Business Structure and Register Your Amazon Business

Sole Proprietorship

This is the "default" business
structure and is what your
business will be if you decide
not to create a more formal
structure. We don't
recommend this type of
business as it doesn't give
you the legal protections you need.

Limited Liability

Limited Liability
Company or LLC

The most common type of business entity. An LLC is fast, simple and inexpensive to setup and maintain. It protects your personal finances and assets and is a great way to start your real estate

Series LLC

Series LLC

This is a special type of LLC entity that's only available in certain states. It allows you to create "mini" LLCs, each with their own limited liability and separate assets, under the umbrella of a master LLC.

S Corporation

S Corporation

This is a more complex type of
business and isn't generally
recommended for smaller

C Corporation

C Corporation

These are the largest and most
complex types of businesses
and are far more than the
average entrepreneur or
business owner will need.

Special Considerations for Setting up a Cleaning Business Entity

Liability protection and insurance will both be very important for a cleaning business. Although people are careful, accidents can happen, so limiting liability and having good protections in place will be essential.

For more information on the advantages and disadvantages of different types of businesses, please see our in-depth guide. If you've still got questions, we've answered them to help you choose the right business structure.

In most cases our recommendation would be to create an LLC, We've got a complete guide to everything you need to do and we can set one up for your Amazon Seller business. LLC formation dose vary from state to state, but we've got you covered, wherever you are.

Setting up Your Cleaning Business

Once you've legally created your cleaning business, you’ll need to get some other things in place.


Where are you going to run your business from? Will you work from home, get an office, use a shared working space or something else? You will likely run your cleaning business from home, but spend most of your working time in other locations. Alternatively, you may have a small office or commercial space where you can keep materials, provide training and work with employees.


What equipment do you need to manage your cleaning business? You will need a laptop, computer or smartphone to communicate with clients. You will also need transportation and cleaning supplies. Don’t forget equipment like vacuum cleaners, extendable dusters, steam cleaners and the like. Make sure you understand exactly what you need to spend so you can write it off against business expenses.


You will probably need to build a website and have a brand and logo professionally designed. You should also look into local search advertising.


Think about the business processes and software that you’re going to use to run your business efficiently and effectively.


If you’re not doing all the cleaning yourself, you will need to hire employees to help you out. More on that below.

Our Start a Business Checklist will get your cleaning business going in the best possible way.


A cleaning business can be a very solid choice for a first-time entrepreneur. The combination of a low barrier to entry, focus on strong customer service and the need for excellent interpersonal skills makes it an ideal choice.

Although there’s lot of competition and plenty of demanding clients, a cleaning business that's run well can generate excellent revenue. When you’re ready to start up your cleaning business.