How to Start a Bakery Business

Bakeries are a growing industry in the US. It’s easy to see why, as people shop for their daily bread or seek out cakes and other sweet treats. Specialty baking is on the rise too, with products designed for people who have particular dietary choices or digestive issues.

We want to help you get your bakery business off the ground. Since 2004, we’ve helped over 100,000 people to become entrepreneurs, starting exciting businesses and bringing their ideas to life. We’ll give you the support, guidance and advice you need to create a business and make it into a success.

Here is our simple guide to starting up a successful bakery business. From exploring the types of business you can start, through research, to the legalities of setting up your business and the realities of your day to day operations, this guide is here to help.

Bakery business

Read on for some insight into creating your own bakery business and becoming an entrepreneur.In this guide we will cover:

  • Facts and figures on the success of bakery businesses
  • Learn if a bakery business could be right for you
  • Ideas for the type of bakery business that you could form
  • Proving your bakery business can work
  • Business plans for bakery companies
  • Choose the right business structure for your bakery company
  • How to start your bakery business with information on equipment, employees, location, pernits, finance, taxes and more
  • Where to find bakery business groups, forums and support
  • Useful online tools for bakery business owners

Why You Should Open a New Baking Business

You might not think of the humble bakery as a powerhouse for business, but the stats say otherwise!


There are more than 11,000 bakery cafes in the US


Bakery products make up over two percent of the GDP of the US, which works out to over $300 billion a year


Average spending of each US household on bakery products


The following products make up the bakery market in the US:

products in the bakery market
  • Bread - 32%
  • Rolls - 19%
  • Cakes - 15%
  • Retail Bakery Products - 10%
  • Soft Cakes - 8%
  • Pies - 2%
  • Sales from retail bakeries are expected to increase by over five percent a year
  • Two-thirds of bakeries have fewer than ten employees
  • Gluten-free baking is rapidly increasing in popularity, with almost 30 percent of people purchasing these products

The time to take advantage is now — we’ll help you be a part of that success!

Is Owning a Bakery Right for You?

Before deciding to open a bakery, it’s important to understand the skills and approach you’re likely to need.

daily tasks for a bakery owner

A Day in the Life of a Bakery Business Owner

Here are some of the typical tasks you’ll be performing for your bakery business on a daily basis.

  • Understanding customer demand for the products you’re intending to make
  • Purchasing ingredients for baking products
  • Preparing ingredients for baking
  • Working out the costs of ingredients, selling prices and profit margins
  • Baking products and putting them out for sale
  • Storing products as needed
  • Marketing your bakery
  • Managing bakery employees
  • Dealing with customers

Skills Needed by a Bakery Business Entrepreneur

The following skills will be very useful in your role as a bakery small business owner.

  • An excellent grasp of the art and science of baking
  • Good soft skills and talking to customers to find out what they want
  • Math skills so you can work out the ingredients you need and what you should sell products for
  • People management skills for your behind-the-scenes and front-of-house staff
  • Marketing skills to get people into the bakery

What Your Bakery Customers are Looking For

Someone coming to your bakery is likely to want:

  • Delicious, fresh, high-quality baked products
  • A good variety of breads, pastries, cakes and more
  • A place to sit, relax and chat with friends
  • Reasonable prices for baked goods
  • Drink options like tea and coffee

What Type of Bakery Business Should You Start?

If you want to start a successful bakery business, it’s important to know what your options are. Here are some of the more popular business ideas:

  • A specialized bakery that makes top-of-the-range products like bread or cakes
  • Bakeries where consumers can personalize products like cakes for special occasions like weddings
  • Gluten-free bakeries that serve people with gluten intolerances
  • Vegan bakeries that produce goods without using eggs, milk or other animal products
  • A bakery food truck that makes sandwiches and other to-go food
  • Bakeries that cater to a specific audience, like bagel bakeries for people who want to grab breakfast

Validating Your Bakery Business Idea

These areas are just starting points — there are many different types of bakery businesses. Once you’ve identified the type of bakery you’d like to run and what you want to sell, you need to validate your business idea.

Start by checking you have the right skillset. Bakers work long hours and need sufficient technical skill to make great products. You’ll need to deal with employees and customers too, and there’s a lot of planning that goes into running a successful bakery.

Before committing too much time, energy and money into your new bakery business, it’s important to test the marketplace.

  • Identify your bakery business’s unique selling points (USPs): You need something that’s going to help your bakery stand out, whether that’s the quality of your products, the range of what you sell, the ambiance of your location or something else.
  • Look at who your competitors are in the space: Having competitors is a good thing as it shows there’s a market, but if there are too many local challengers, you’re likely to struggle without a really good unique selling point. Don’t just look at other bakeries, you also need to see how many grocery stores and regular cafes you have in your area.
  • Understand your customers: Talking to customers will help you find out what they’re looking for, so you can tailor your products and offerings accordingly.
  • Get involved with local business communities and discussion groups: There are plenty of great communities and discussion groups. Get involved in them and learn the ins and outs of your chosen market before committing.
researching the bakery business market

The thing to learn here is that it’s okay to say “no” to your first, second or third bakery business ideas. Very few entrepreneurs get it right first time. In fact, getting it wrong is often a badge of honor! Still, you don’t want to waste too much time, energy or money on the wrong initiatives, so ask and answer these questions honestly to find the right way forward.

Your Bakery Needs a Business Plan

You need to define how you’re going to run your bakery business, market yourself, get sales, make a profit and grow. This can only come about through creating a watertight business plan. It will help you get your thinking in order and show your commitment to your bakery business.

You will also need to look at financial projections for your bakery business. What are your expected sales and revenues? What is your profitability? How much money will you keep in the business to grow it? How much will you pay yourself and others?

If you can, try to plan your revenue for the next month, three months, year and two years. It’s vital to take into account the cost of setting up a bakery business in the first place, also factoring in utility, staff and other costs.

creating a business plan
  • 1An executive summary with the most important points from your business plan
  • 2Your goals and what you hope to achieve with your bakery business
  • 3A description of your bakery business, background information and context
  • 4A market analysis and likely demand
  • 5An overview of how your bakery business is structured
  • 6Your business model
  • 7How you will market and sell your offerings
  • 8Financial projections, revenue and profitability
  • 9Appendices

We’ve got the perfect guide to writing your business plan.

Choose the Right Business Structure and Register Your Bakery Business

There are five main business structures you can have in the US, and it’s important to choose the right one. We’ve shared your options below. They are:

sole proprietorship

Sole Proprietorship

If you don’t choose to form a legal business entity for your bakery business, you will be a sole proprietor by default. This won’t give you the legal protections you need, so we do not recommend this.



This is a type of business that is formed when two or more people work together without creating a more formal business entity. Like a sole proprietorship, it may not give you all the protections your bakery business may need.’

Limited Liability

Limited Liability Company or LLC

The most common type of business entity. An LLC is fast, simple and inexpensive to setup and maintain. It protects your personal finances and assets and is a great way to start your bakery business.

S Corporation

S Corporation

This is a more complex type of business and isn't generally recommended for smaller organizations, like a bakery business.

C Corporation

C Corporation

These are the largest and most complex types of businesses and are typically far more than the average entrepreneur or bakery business owner will need.

For more information on the advantages and disadvantages of different types of businesses, please see our in-depth guide. If you've still got questions, we've answered them to help you choose the right business structure for your bakery business.

In most cases our recommendation would be to create an LLC, We've got a complete guide to everything you need to do. LLC formation dose vary from state to state, but we've got you covered, wherever you are.

Setting Up Your Bakery Business Operations

Once you've legally created your bakery business, you’ll need to get some other things in place.

Location of your Bakery business

Location of your Bakery business

The location you choose will depend on the type of bakery you want to run. If you’re only producing baked goods to sell to other businesses, you won’t need a shop front. On the other hand, if you’re selling to the public or operating as a bakery cafe, you’ll need a retail location.

Equipment for Your Bakery business

Bakeries will require specialized equipment. You’ll need a professional kitchen that’s licensed for commercial food production. You’ll need counters, shelf fixtures, display cases and other furniture to show your products. You’ll also require tables and chairs if you want people to eat at your bakery.

Equipment for Your Bakery business
Marketing Your Bakery Business

Marketing Your Bakery Business

Marketing will probably be part of your bakery business. At the very least you’ll need signs to attract people in, but you should also look into local advertising, both offline and online. It’s also a good idea to create a website where you can share details and photos of what you bake.

Software and processes

There’s some specialist bakery software out there, and of course you’ll need a point of sale (POS) system. There are many other apps that can help you, see our list at the end of this guide.

Software and processes


Unless you want to do everything yourself, you’re going to need employees. Bakery owners often work very long hours, and you can’t be making products and service customers at the same time. You’ll need to attract and employ great staff that are well-versed in customer service.

Finances and taxes

You will need a separate business bank account for your bakery business. You might also want to consider a business credit card. Additionally, you will also need to keep careful bookkeeping records and file business and personal taxes. Here at Incfile we can even help you file your taxes.

Finances and taxes

Our Start a Business Checklist will get your business going in the best possible way.