We're here to help you find the right business name or register your LLC with the New Jersey Division of Revenue and Enterprise Services, often simply referred to as the New Jersey Division of Revenue. Here, you'll find all the information you need to register your business and perform a NJ business name search, as well as LLC naming rules, DBA names and more.
Note: In most states, business creation and management is administered by the Secretary of State. In this state, it's handled by the New Jersey Division of Revenue, which falls under the NJ Dept of Treasury. However, the NJ Secretary of State does provide some resources and support through its Business Action Center.
General Rules for LLC Names
These rules typically apply to all LLCs, no matter what state they’re formed in. Your LLC name:
The business name you have chosen cannot be in use by any other corporation or LLC in the state. This is why it's so important to conduct a New Jersey business search before you begin the formation process.
It’s not enough for your LLC name to be unique. It cannot be confusable with the name of any other business in New Jersey either. In addition, you cannot use the following factors to differentiate your LLC name from the name of another business:
- Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., LLC, etc.
- Definite articles, such as “A,” “An,” or “The”
- The conjunction "And," or “&"
- The singular, plural or possessive forms of words
- Abbreviations, punctuation, symbols, fonts, typefaces, etc.
All LLC names must contain the words “Limited Liability Company,” “L.L.C.” or “LLC,” normally at the end of the name.
Most states will not allow you to use an LLC name that:
- Suggests affiliation with a federal or state agency or organization
- Implies a purpose that your business could not legally serve
- Is very similar to the name of a federal or state agency or organization (e.g., FBI, FDA, New Jersey Department of Revenue, New Jersey Police, Treasury, etc.)
- Uses the term “Olympic” or any terms that are trademarks of the International Olympic Committee
Specific New Jersey Rules for Business Names
The general rules listed above are also rules enforced by the State of New Jersey and are detailed in the state's Revised Uniform Limited Liability Company Act, Title 42:2B-3.
How to Choose a Business Name
The perfect business name can be elusive. We've put together a complete guide to help you choose the right business name. In general, you'll want to choose a name that will:
Need help coming up with business name ideas? Try our free Business Name Generator.
New Jersey Business Entity Search
Once you've come up with a potential business name, you’ll need to conduct a NJ business search to make sure the name you want isn't already in use by another company. You can look up your desired business name for free using our Business Name Search tool. The NJ Dept of Treasury also has a tool that lets you search the New Jersey business registry.
Trademarks and Service Marks
You must be careful that your New Jersey LLC name does not infringe on any other company's trademark or service mark. The easiest way to avoid infringement is to carry out a trademark search through Incfile. If no trademark is registered, you can claim it yourself.
Let Incfile conduct a trademark search for you.
New Jersey DBA or Alternate Name
You're permitted to do business under a different name from your legal LLC name. In some states, this is called a DBA (doing business as), fictitious name, trade name or assumed name. In New Jersey, it’s known as an alternate name. You may choose to use an alternate name for several reasons.
For example, your LLC might be called New Jersey Construction Company, LLC, and you also own a business called Garden State Building Supplies. You can create the second company as a NJ alternate name under the existing LLC rather than creating a completely new LLC. To do that, you can either file online, or you can use our DBA service and let Incfile do it for you.
Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.
Register Your Business Name with the New Jersey Division of Revenue
Once you’ve completed a NJ business search, checked availability, adhered to the naming rules and decided whether to use an alternate name, you're ready to register your LLC name. You can do this one of two ways.
Form a NJ LLC for $0 + State Fee ($125)
Use our free Business Name Search tool and enter your proposed business name. You can also perform a New Jersey Secretary of State business search of the state's registry, which will tell you whether any other corporations or LLCs in the state have that name.
Yes. Most LLCs will be bound by general rules applicable to all LLCs, and specific rules applicable in the State of New Jersey. We’ve detailed these rules above.
Yes. You can choose to conduct business under a different name called an alternate name. Details are above.
Yes. The New Jersey Division of Revenue allows you to reserve a name if you don’t want to start your business immediately. Details are above. If you are ready to start your business now, you don't need to reserve a name.