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NEW JERSEY

Why Form a Limited Liability Company (LLC)?


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Naming your New Jersey Limited Liability Company

You need the right name for your New Jersey LLC because the right name will give off the best first impression to potential customers. Choosing the right name is vital because it tells your suppliers, customers and employees what your business does. New Jersey has several rules and regulations about what you can call your new business. Let’s explore what they are.

General New Jersey Department of the Treasury Rules on Naming Your LLC

  • The name needs to be unique and not used by another LLC or business operating in New Jersey
  • The name of your New Jersey business must end with “Limited Liability Company,” “L.L.C.” or “LLC”

Don't Confuse Your New Jersey Business Name With Another Business Name

  • It should not be possible to confuse the name of your business with the name of another New Jersey business
  • When deciding if names are substantially similar, you cannot claim a different type face, font, accents, subscript / superscript characters, punctuation or words like “the,” “and,” “of” etc. to claim your business name is different
  • The following words can’t be used to say your business name is different to another business name: Corporation, Company, Incorporated, Incorporation, Limited, Corp, Co, Inc, Ltd, PC, Professional Corporation, Limited Partnership, LP, L.P., Limited Liability Limited Partnership, LLLP or L.L.L.P.
  • For example, you can’t claim that Blue Widget Co., Blue Widget LLC, Blue Widget Incorporated, Blue-Widget-Company or Blue Widget are different to each other
  • The following terms can’t be used to say your business name is different to another business name:
    • Suffixes like Corporation, Company, Incorporated, Incorporation, Limited, Corp, Co, Inc, Ltd, LLC.
    • Definite articles like “A”, “And”, “An”, “&” “The” etc
    • The singular, plural or possessive forms of a word
    • Punctuation and symbols
    • Abbreviations of words
    • Different typefaces, fonts, superscript, subscript etc
  • It should not be possible to confuse the name of your business with the name of another New Jersey business
  • For example, you can’t claim that Blue Widget Co., Blue Widget LLC, Blue Widget Incorporated, Blue-Widget-Company or Blue Widget are different to each other

Rules on Words You Can’t Use in Your Business Name

  • Certain restricted words need additional paperwork and other words are prohibited. Restricted and prohibited words include: Blind, Cemetery, Funeral Homes, Handicapped, Urban Renewal, D.C., District of Columbia, Little League, Metropolitan, Olympia, Olympic, Postal, Realtor, Trust or Underwriters.
  • You can also be a New Jersey LLC with a different “alternative / fictitious” name. You can find more details at the Department of the Treasury.

New Jersey Information on Reserving a Name

  • You can reserve a name through the Department of the Treasury. Please note that you do not need to reserve a name if you are forming an LLC. By registering a LLC, the name will automatically be reserved for your business. You would normally only reserve a name if you are not planning on forming a new company anytime soon.
  • Just filing a name registration doesn’t guarantee you will be granted the name. You should wait until your LLC is formally formed before using the name for anything else.

Rules on Infringing on Service Marks or Trademarks Inside or Outside New Jersey

In addition to the rules above, it’s also vital to see if your New Jersey LLC name might infringe on the trademark or service mark of another business. For example, it might not be a good idea to call yourself “Google Search Optimization Services,” since Google is a trademark.

The easiest way to see if your proposed business name infringes is to carry out a trademark search. You can do that via the United States Patent and Trademark Office. You should also bear in mind that your New Jersey business entity name cannot be substantially similar to an existing trademark or service mark.

How to Search for Your New Jersey Business Entity Name

Search the database of the New Jersey Department of the Treasury for your proposed business name to see if it's unique.

You can search for:

  • Business name
  • Keyword search
  • Entity ID
  • Business name availability

What Should You Call Your New Jersey LLC?

Finding the perfect name can be tough. You want a business name that:

  • Describes what your New Jersey business does
  • Appeals to your planned audience
  • Makes your business easy to find
  • Is relatively unique
  • Doesn’t limit you to a particular location or type of product or service

Fortunately, we’ve got some good advice on seeking out the perfect business name for your New Jersey LLC. Check out our guidance on naming your LLC and get inspired.

You’ve Found the Perfect Name, What Next?

Once you’ve found the right name for your business, it’s time to make it a reality. Check out our packages for Starting Your New Jersey LLC and form Your LLC today.

 

Only $49 + State Free To Launch Your Business

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What are the fees and requirements to form a business in New Jersey?

Filing Time and Price

The state charges this amount to file a new business entity. This fee goes directly to the Secretary of State.

State Fee State Filing Time Expedited Filing Time
$130 5 Business Days 1 Business Day

Compliance Requirements

This report is mandatory and must be filed within the specified time frame in order for the entity to remain in good standing with the state. Failure to file this report can lead to the company being revoked or administratively dissolved.

Annual Report

Frequency: Annually

Due Date: Last day of anniversary month of organization.

Filing Fee:$50

*All new business entities in New Jersey are required to file Form NJ-REG to be registered for tax and employer purposes. Filing Form NJ-REG ensures that the business is registered under the correct tax   identification number and that it will receive the proper returns and notices. The NJ-REG, must be filed within 60 days of filing the new business entity, there is no fee for this filing. 

Learn more about starting a business in New Jersey

Additional resources, guides, and articles for better decision making.

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