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Business Name Search and Registration for Your New Jersey LLC

Your New Jersey business entity needs the perfect name, and we’re here to help. In this section we’ll guide you through searching the NJ Division of Revenue and Enterprise Services business register, tell you about the rules for naming your business, describe “Alternate Names” and get you started with registering your LLC.

New Jersey Business Name LLC Lookup

You need to check whether there’s already another New Jersey LLC registered with your desired business name. That means searching the New Jersey Division of Revenue and Enterprise Services website using their Business Entity Name Search. You can easily look up NJ LLCs and corporations by name and other details.

If the business name is already used, that means it’s not available and you won’t be able to register it. Try searching for a different business name instead.

Use our name search tool to check your name availability.

New Jersey DORES Rules on Your LLC Business Name

Once you’ve decided on a name for your LLC and checked business name availability, you’ll need to meet New Jersey Division of Revenue and Enterprise Services naming rules. These do vary from state to state — we’ve got general naming rules below, as well as naming rules specific to LLC businesses formed in NJ.

General Business Naming Rules

These rules typically apply to all LLCs, no matter what state they are formed in. You will need to pay attention to these rules as they will influence the name you choose for your New Jersey LLC.

Your LLC Business Name Must Be Unique

The business name you have chosen cannot be used by any other LLC or corporation in the state of New Jersey. This is why you should check business name availability on the NJ DORES website.

Your LLC Business Name Must Not Be Confusable With Another Business Name

It’s not enough for your NJ LLC name to be unique. It also cannot be similar to the name of a corporation or LLC in New Jersey. For example, you cannot use the following factors to say your name is different from the name of another business:

  • Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., LLC, etc.
  • Definite articles like “A,” “And,” “An,” “&,” “The,” etc.
  • The singular, plural or possessive forms of a word
  • Abbreviations, punctuation, symbols, fonts, typefaces, etc.

Your LLC Business Name Must Contain Certain Words

All LLCs must have the words “Limited Liability Company,” “L.L.C.” or “LLC” in their name. These words should normally come at the end of the name.

Your LLC Business Name May Have Other General Restrictions

Most states will not allow you to form LLCs with names that:

  • Are very similar to the name of a federal or NJ agency or organization (e.g., FBI, FDA, New Jersey Division of Taxation, New Jersey Police, Treasury, etc.)
  • Suggest affiliation with a federal or state agency or organization
  • Use the term “Olympic” or any terms that are trademarks of the Olympic organization
  • Imply a purpose that it would be illegal for your business to carry out

Specific Business Naming Rules in New Jersey

In addition to the general rules listed above, the New Jersey Division of Revenue and Enterprise Services has some specific business naming rules for your LLC. You will need to follow these rules if you want to name your NJ business appropriately.

Certain restricted words need additional paperwork and other words are prohibited. Restricted and prohibited words include: Blind, Cemetery, Funeral Homes, Handicapped, Urban Renewal, D.C., District of Columbia, Little League, Metropolitan, Olympia, Olympic, Postal, Realtor, Trust or Underwriters.

New Jersey LLC Alternate Names

You might choose to do business under a different name from your legal LLC name. In New Jersey, doing business under a different name is known as an “Alternate Name.” You might choose to use a different name from your NJ formal LLC name for a variety of reasons.

You might choose to use a different name from your NV formal LLC name for a variety of reasons.

For example, your LLC might be called New Jersey Construction Holding Company LLC and you have a chain called Stewart’s Building Supplies. You should file an Alternate Name form to let the New Jersey Division of Revenue and Enterprise Services know. In New Jersey, you do that through a C-150G Registration of Alternate Name form, or you can have Incfile do it on your behalf through our Assumed Business Name service.

Incfile's assumed business name service

Register Your New Jersey LLC Business Name

Once you’ve searched for your New Jersey business name, checked availability, followed the naming rules and decided whether you need a fictitious name, you can register your NJ LLC name. There are a couple of ways to do this:

  • 1

    If you don’t want to form your New Jersey LLC right now, you can reserve a name with the New Jersey Division of Revenue and Enterprise Services. You do not need to reserve a name if you are forming your business right away.


    ​New Jersey DORES LLC name reservation.

  • 2

    If you’re ready to start your New Jersey LLC, you can file your Business Registration Application with the New Jersey Division of Revenue and Enterprise Services yourself, or let Incfile take care of it for you.

FAQs on Naming Your New Jersey LLC

You might find the following answers useful.

Useful Resources for Naming Your New Jersey LLC

You might find these resources helpful.

Trademarks and Service Marks

You must be careful that your New Jersey LLC name does not infringe on the trademark or service mark of another business. The easiest way to make sure your proposed business name does not infringe is to carry out a trademark search through Incfile. If it doesn’t infringe, you can even register it as a trademark yourself.

Incfile Trademark Search and Registration Service

Find the Perfect Name for Your New Jersey LLC

The perfect business name can be elusive. We have a complete guide to choosing the right business name, but basically, you'll want to choose a name that will:

  • Appeal to your customers
  • Be memorable enough to stand out
  • Best represent your product or services
  • Not be used by another business

Incfile guide to choosing a business name.

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This report is mandatory and must be filed within the specified time frame in order for the entity to remain in good standing with the state. Failure to file this report can lead to the company being revoked or administratively dissolved.

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