Whether you’re searching for the perfect business name for your New Jersey S Corporation or New Jersey C Corporation, we can help. We’ve got all the information you need on how to conduct a New Jersey Division of Revenue and Enterprise Services (DORES) business search, plus business naming rules, assumed names and trademarks.
General Rules for Corporation Names
These rules generally apply to all corporations, wherever they're formed.
The name that you select cannot be claimed by any other business in the state. This is why it's so important to perform a New Jersey Treasury, Division of Revenue and Enterprise Services corporation search before you begin your incorporation paperwork.
It’s not enough for your corporation name to be unique. It also cannot be comparable to the name of another business in the state. In addition, you cannot use any of the following features in an attempt to differentiate your corporation name from that of another business:
- Suffixes, such as Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., etc.
- Definite articles, such as “A,” “An” or “The”
- The conjunction "And" or “&"
- Numbers in place of numerals (or vice versa), e.g., "One World" is the same as "1 World"
- The singular, plural or possessive forms of words
- Abbreviations, punctuation, symbols, fonts, typefaces, etc.
All corporations must use one of the following in their names, usually at the end of the name: “Incorporated,” “Corporation,” “Limited” or their abbreviations.
Most states will not allow you to incorporate with names that:
- Are similar to the name of a federal or state agency or organization (e.g., FBI, FDA, New Jersey Enterprise Services, New Jersey Rangers, Treasury, etc.)
- Suggest affiliation with a federal or state agency or organization
- Use the term “Olympic” or any terms that are trademarks of the International Olympic Committee
- Imply a purpose that would be illegal for your business to carry out
Specific Rules for New Jersey Business Names
In addition to the general rules listed above, you'll need to follow some New Jersey corporation laws that apply to naming your business.
For example, per the state's code Title 14A, §§ 14A:2-2:
The name of a corporation or foreign corporation:
Coming Up with the Ideal Business Name
The perfect business name can be elusive. Incfile has a complete guide to choosing the right business name, but essentially, you'll want to choose a name that will:
Need help coming up with business name ideas? Try our free name generator.
New Jersey Corporation Name Search
Once you have an idea of the name you want, perform a New Jersey business search to make sure another company isn't already using that name.
You can use the state's online portal to perform a name search.
You can also use our simple and convenient Business Name Search tool, which will search the state's business registry for you.
Trademarks and Service Marks
You must be careful that your New Jersey corporation name doesn't infringe on the trademark or service mark of another business. The easiest way to ensure you're not infringing is to perform a trademark search through Incfile. If the trademark isn't already in use, you can even register it yourself.
Let Incfile run a trademark search for you.
Register a DBA in New Jersey
You may do business under a name different from your corporation's legal name. While many states refer to this as a trade name, fictitious name or "doing business as" (DBA), it's an alternate name in New Jersey. You may decide to use an alternate name for a variety of reasons.
For example, your primary business may be called East Coast Marketing, Inc., and you have a chain called East Coast Events. You could register an alternate name just for that brand. You'd do that by filing the C-150G Registration of Alternate Name form with the NJ Treasury, DORES, or you can have Incfile do it on your behalf with our DBA service.
In order to keep your business names unique, you can also use the New Jersey DORES online portal to perform a New Jersey DBA name search to find out whether any other companies are already using the alternate name you want. We can also help you with this via our DBA name service.
Note: A trade name is not the same as a trademark. Learn more about trademark vs. DBA.
Register Your Business Name with the New Jersey DORES
You’ve performed a New Jersey Treasury, Division of Revenue and Enterprise Services corporation search, checked availability, followed the naming rules and determined whether you need an alternate name. Now you can register your corporation name in one of two ways.
Create a Corporation in New Jersey for $0 + State Fee ($125)
FAQs About Naming Your Corporation in New Jersey
Use our free Business Name Search tool and enter your chosen business name. You can also perform a search of the state's registry, which will tell you whether any other corporations or LLCs in the state are already using that name.
Yes. Most corporations will be bound by general rules (applicable to all corporations) and specific rules (applicable in the state of New Jersey). We’ve detailed these rules above.
Yes. You can conduct business under an alternate name. Details are above.
Yes. The New Jersey Treasury, DORES allows you to reserve a name if you're not ready to start your business immediately. Details are above. If you do want to start your business right away, you don't need to reserve a name.