for communicating with clients and potential customers
A Series of Fortunate Events
A stroke and a pandemic in the span of a decade sounds like some pretty unfortunate events. But they were part of what led Michelle to where she is today: the founder and owner of HoneyInk Publishing, makers of high-quality inspirational journals and stationery, and publisher of uplifting children's books.
For Michelle, it's not all that different from her work caring for stroke patients. This type of care, though, leans more into the mental and emotional well-being of her customers through the art of journaling.
A Colorful Love Story
Born and raised in Los Angeles, California, many of Michelle's fondest childhood memories involve the public library. Crayons in hand, she would spend hours doodling and drawing. As she grew, that love evolved into reading and writing. By the age of 13, Michelle was journaling every day. She found that the act of journaling gave her a safe space to process her emotions and connect with her inner self.
Today, Michelle has combined her love of reading, writing and journaling into her greatest passion: helping others see themselves on paper and in print. And it goes beyond journaling. Michelle and her husband have also started a series of children's books designed to spark a love of reading, especially among children of color.
For Michelle, it's another aspect of her life that's come full circle. She fell in love with words in the public library, and now her books can help other children do the same.
Michelle's Top Tips for Starting a Business
Making time to start a business isn't easy when you're a wife and mother with a demanding full-time career. Michelle knows this too well, but she also knows she's living proof it can be done.
For hopeful entrepreneurs, Michelle says there are a few steps that can make it easier to achieve your goals:
Make a business plan.
Michelle says it doesn't have to be overly complex, but creating a basic business plan will help guide you on your journey and set checkpoints to know you're on the right track.
Research your competitors.
Learn about what they offer, but mostly, learn about what they don't. Find out how you can fill gaps in the market and meet your customers' pain points.
Understand the cost.
For Michelle, this isn't just about money. She says understanding your bandwidth and the time you can commit is just as important as knowing how many dollars you can spend.
What's Next for HoneyInk and Michelle?
While she's gotten used to juggling a career and a family with her growing side hustle, Michelle's sights are set on eventually turning it into a full-time gig. To do that, she has a few key goals:
Why She Trusted Incfile
Michelle knew she needed support to launch her business dreams and turn them into a reality. When she discovered Incfile, she realized she could do it with a little help from her friends (that's us).
Michelle appreciated the simple and straightforward process that allowed her to stay focused on planning her business while someone else (us again) handled all the hassle and paperwork.
Michelle's Top 3 Business Tools
Michelle has come a long way. She would say she's come full circle. But there's so much more she wants to write in the story only she can tell: the story of her life as a woman, wife, mother, nurse, survivor and entrepreneur.
And she wants others to do the same. "If you haven't made the step to entrepreneurship and you are longing for that, and that's something you're really thinking about, I would say just plan it out. Figure out if this is something you want to do, and then do it."