Why Form a Corporation in Florida.

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Naming Your Florida Corporation

You need the right name for your Florida corporation. Choosing the right name is vital because it tells your suppliers, customers and employees what your business does. Florida has several rules and regulations about what you can call your new business. Let’s explore what they are.

General Florida Secretary of State Rules on Naming Your Corporation

  • The name of your corporation needs to be unique and not used by another corporation or business operating in Florida
  • The name cannot be confused with any other business operating in Florida
  • You can search for other businesses in Florida here
  • The name of your business must contain the word “corporation,” “company” or “incorporated” or the abbreviation “Corp.,” “Inc.” or “Co.,” or the designation “Corp,” “Inc” or “Co”

Don't Confuse Your Florida Corporation Name With Another Business Name

  • The following terms can’t be used to say your business name is different from another business name:
    • Suffixes like Corporation, Company, Incorporated, Incorporation, Limited, Corp., Co., Inc., Ltd., corporation
    • Definite articles like “A,” “And,” “An,” “&,” “The,” etc.
    • The singular, plural or possessive forms of a word
    • Punctuation and symbols
    • Abbreviations of words
    • Different typefaces, fonts, superscript, subscript, etc.
  • It should not be possible to confuse the name of your business with the name of another Florida business
  • For example, you can’t claim that Purple People Co., Purple People Corporation, Purple People Incorporated, Purple People Corp. or Purple People are different from one another.

Rules on Words You Can’t Use in Your Business Name

  • The Florida corporation name can’t suggest affiliation with any federal or state government entity or agency.
  • The Florida corporation name may not imply a purpose that it would be unlawful for the business to conduct.
  • Certain restricted words need additional paperwork if you want to use them in your business name.
  • You can also be a Florida corporation with a different “doing business as” name. In Florida these are known as “fictitious names” and need to be registered with the Secretary of State. Learn about fictitious names in your state.

Florida Information on Naming a Corporation

  • By registering a corporation, the name will automatically be held for your business. You would normally only reserve a name if you are not planning on forming the new company anytime soon.
  • A name can be used to form any type of business entity, not just a corporation.
  • Just filing a name registration doesn’t guarantee you will be granted the name. You should wait until your corporation is legally formed before using the name for anything else.
  • You might also want to use a “Doing Business As (DBA)” or “Assumed Name” if you are trading under a different name than your official company name.

Rules on Infringing on Service Marks or Trademarks Inside or Outside Florida

In addition to the rules above, it’s also vital to see if your Florida corporation name might infringe on the trademark or service mark of another business. For example, it might not be a good idea to call yourself “General Electric Research Services,” since General Electric is a trademark.

The easiest way to see if your proposed business name infringes is to carry out a trademark search. You can do that via the United States Patent and Trademark Office or Incfile can help you protect your business with our new Trademark Search and Registration service. You should also bear in mind that your Florida business entity name cannot be substantially similar to an existing trademark or service mark.

What Should You Call Your Florida corporation?

Finding the perfect name can be tough. You want a business name that:

  • Describes what your Florida business does
  • Appeals to your planned audience
  • Makes your business easy to find
  • Is relatively unique
  • Doesn’t limit you to a particular location or type of product or service

Fortunately, we have some good advice on seeking out the perfect business name for your Florida corporation. Check out our guidance on naming your business and get inspired.

You’ve Found the Perfect Name, What Next?

Once you’ve found the right name for your business, it’s time to make it a reality. Check out our packages for starting your Florida corporation and form your corporation today.

Only $49 + State Fee To Launch Your Business

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What are the fees and requirements to form a business in Florida?

Filing Time and Price

The state charges this amount to file a new business entity. This fee goes directly to the Secretary of State.

State Fee State Filing Time Expedited Filing Time
$70 16 Business Days 4 Business Days

Compliance Requirements

This report is mandatory and must be filed within the specified time frame in order for the entity to remain in good standing with the state. Failure to file this report can lead to the company being revoked or administratively dissolved.

Annual Report


Due Date:May 1st

Filing Fee:$139

Learn more about starting a business in Florida

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