Your keys to the online world of new customers
The digital world – this is where things happen. Just about every business has a website, and most have made social media a top priority over the last decade as customers flock to new digital content. Maintaining a current website and a strong presence on social media platforms enables you to reach your customers where they are, and gives your customers the ability to reach you, too. By extending your brand through your website, email address and social media accounts, you create a consistency that is easy for your customers and prospects to follow.
An important first step is securing your domain name so that your website and email address identify your business to the market.
Securing Your Domain & Business Email Address
Want to increase credibility with your audience? One of the most common ways is to send business emails from an “@yourcompany.com” address. This shows that you’ve dedicated the time to present your business formally instead of slapping components together and sticking a cardboard sign out front.
We provide you with an easy way to claim your business domain and create a familiar “email@example.com” address. You’ll be able to use this address to send professional emails and set up your social accounts as well.
Useful features include:
Branded Email that promotes your company with every email sent
Calendar, Contacts and Tasks that allow you to track your appointments and access your business contacts from any device
Cloud File Storage so you can store and access your files from any device
Next, we’ll walk through the setup of four different social media platforms – Facebook, Instagram, Twitter and LinkedIn – so that you can begin building trust with new customers through online content.
Facebook is a great place to post everyday content focused around your business. Hours of operation, customer reviews and special sales events are commonly searched for, and you can engage directly with customers as they request information from you. Plus, you can showcase photos and video of your products and services in action to boost interest.
Here’s how to set up a Facebook Page for your business:
First, visit Facebook. Below the big green “Sign Up” button is “Create a Page” That’s what you’ll want to click on. On mobile, you’ll tap the menu icon (or, “hamburger”, as some like to call it), and then Pages.
Here you’ll be able to Get Started (desktop) or Create (mobile). You’ll have to sign in at this point, or you can create a new Facebook account if you don’t have one.
Once you’ve logged in, you can enter your business name and some details about your location and contact information. After you’re finished, tap or click Next to continue to your new page.
Once your business page is created you can add your profile and cover photos, edit Messenger settings, add services, and create your first post! Don’t forget to invite your Facebook friends to “Like” your page to get your first few followers.
Instagram is one of the most popular platforms today, mainly because it’s all about photos and video. Hashtags are used to tag media so that other users can easily find content that appeals to them and have that content displayed on their feed. As a business, you can utilize hashtags to get your products and services in front of more people and begin growing your very own online following with quality content.
Here’s how to set up an Instagram account for your business:
First, visit Instagram. Tap or click Sign Up to get started.
Type in your information and click Sign Up (desktop) or Next (mobile). Instagram prefers a phone number to sign up, but you can use your email as well. On mobile, you’ll see another screen where you can enter your desired password and confirm your account name.
Once inside your brand-new account, you can tap or click on your profile icon to add a profile photo and some information about your company. Once you’re finished, just click Submit and you’re done!
Now, to switch your Instagram account from personal to business, you’ll have to proceed on a mobile device. Tap the menu icon (mmm… burgers) and then tap Settings to access additional options.
Near the bottom, tap Switch to Professional Account. There are a few options to select, and once you make the switch, you’ll be able to access data such as how your posts are performing and insights about your followers. This allows you to create paid promotions that really hit home with your target audience. You’ll also have the option to add a “Contact” button to your profile to make it easier for customers to connect with you.
Twitter is intended for shorter posts that can feature photos or video to introduce new ideas, share relevant content, and it allows direct communication between businesses and their customers. You can begin by following relevant companies or public figures who relate to what your business provides and grow your following by posting regularly (often multiple posts per day).
Here’s how to set up a Twitter account for your business:
First, visit Twitter. Tap or click Sign Up and you’ll be prompted to input your information.
Enter your business name and the email address you wish to use for it. It’s probably a good idea to use your business address (firstname.lastname@example.org). Be sure to read the section below to see how you can secure your domain name and create a branded email address with Web.com if you don’t have one just yet.
On the desktop site, you’ll be asked to enter some additional information about your company. This information will be displayed at the top of your profile, so be sure to tell people what you do and what you’re all about before you click Next!
Once inside your account you can see your timeline, which will be empty. This would be a good time to follow some individuals and businesses that share your passion, so you can see what they’re up to. To edit your profile, tap or click on your profile icon.
Inside your profile you can tap or click Edit profile to add a photo of your logo, set a cover photo image, and change settings. The only thing left to do is to start tweeting quality content that engages your target audience.
LinkedIn is a must for the savvy entrepreneur looking to make connections. This is a space to showcase your company’s professionalism, knowledge, and expertise with regards to your products and services. It’s a place for you to connect with others in your industry and build strong relationships that can benefit you down the road. Generally, LinkedIn posts should be light and informative, providing readers with new knowledge and creative business concepts.
Here’s how to set up a LinkedIn company page for your business:
First, visit LinkedIn. This will have to be done on desktop, as LinkedIn doesn’t offer the ability to create business pages on mobile. Click Create your page to get started.
You’ll need to either sign in or create a new account if you aren’t already a LinkedIn user.
After you log in, you’ll see four options for creating a company page. Click Small business to continue.
Here you can input your business name and some additional information about the size and type of business that you’re operating. This helps people find you and discover more about what you offer. Once you’re finished, verify your authority to represent your company and click Create page to continue to your new page.
There you go – your business is now represented with its own LinkedIn company page that users can access to see your activity and find information about what your business does.
Once you have each of your social accounts secured with your new business name, you can link to them on your business website so that customers have easy access to your content. Creating these accounts serves as a big addition to your brand that will pay dividends as you grow your business and nurture your online reputation. Complete that, and we can move on to Chapter 4!