Your keys to the online world of new customers
The digital world – this is where things happen. Just about every business has a website, and most have made social media a top priority over the last decade as customers flock to new digital content. Maintaining a current website and a strong presence on social media platforms enables you to reach your customers where they are, and gives your customers the ability to reach you, too. By extending your brand through your website, email address and social media accounts, you create a consistency that is easy for your customers and prospects to follow.
An important first step is securing your domain name so that your website and email address identify your business to the market.
Securing Your Domain & Business Email Address
Want to increase credibility with your audience? One of the most common ways is to send business emails from an “@yourcompany.com” address. This shows that you’ve dedicated the time to present your business formally instead of slapping components together and sticking a cardboard sign out front.
We provide you with an easy way to claim your business domain and create a familiar “firstname.lastname@example.org” address. You’ll be able to use this address to send professional emails and set up your social accounts as well.
Useful features include:
Next, we’ll walk through the setup of four different social media platforms – Facebook, Instagram, Twitter and LinkedIn – so that you can begin building trust with new customers through online content.
Facebook is a great place to post everyday content focused around your business. Hours of operation, customer reviews and special sales events are commonly searched for, and you can engage directly with customers as they request information from you. Plus, you can showcase photos and video of your products and services in action to boost interest.
Here’s how to set up a Facebook Page for your business:
Instagram is one of the most popular platforms today, mainly because it’s all about photos and video. Hashtags are used to tag media so that other users can easily find content that appeals to them and have that content displayed on their feed. As a business, you can utilize hashtags to get your products and services in front of more people and begin growing your very own online following with quality content.
Here’s how to set up an Instagram account for your business:
Twitter is intended for shorter posts that can feature photos or video to introduce new ideas, share relevant content, and it allows direct communication between businesses and their customers. You can begin by following relevant companies or public figures who relate to what your business provides and grow your following by posting regularly (often multiple posts per day).
Here’s how to set up a Twitter account for your business:
LinkedIn is a must for the savvy entrepreneur looking to make connections. This is a space to showcase your company’s professionalism, knowledge, and expertise with regards to your products and services. It’s a place for you to connect with others in your industry and build strong relationships that can benefit you down the road. Generally, LinkedIn posts should be light and informative, providing readers with new knowledge and creative business concepts.
Here’s how to set up a LinkedIn company page for your business:
Once you have each of your social accounts secured with your new business name, you can link to them on your business website so that customers have easy access to your content. Creating these accounts serves as a big addition to your brand that will pay dividends as you grow your business and nurture your online reputation. Complete that, and we can move on to Chapter 4!