Words around the products and services you sell, your business's niche, your ideal audience and business goals are a great place to start.
Brainstorming Business Name Ideas
Incfile's Business Name Generator creates unique names based on keywords and lets you easily check their availability in your state.
Get inspired through unlimited searches and find the perfect business name that resonates with your future customers.
Some of the best business name generators include Incfile's Business Name Generator, NameSnack, Shopify Business Name Generator and Zyro.
Some things to look out for in a good business name generator include:
- Search and filter features
- Results displayed in a variety of colors and fonts to inspire logo and branding
- The ability to check business name availability in your state
- An option to see what relevant domains are available
There are several different types of brand names:
- Descriptive names explain what a business does – Bank of America and Hotels.com
- Origin or founder names – Kellogg's and Calvin Klein
- Emotive names inspire an emotional response – Uber and Zoom
- Names using acronyms or abbreviations – H&M and BMW
- Abstract names are often more readily available – Nintendo and Spotify
- Playful names are fun and therefore memorable – Monster and Chipotle
- Metaphorical names play on a visual element – Amazon and Apple
- Compound names combine two or more words – Facebook and PayPal
Popular business names include Apple, Tesla, Google, Caterpillar and Twitter, but the term "business name" can mean several things.
A business's legal name often depends on the type of business structure.
Sole proprietorships and general partnerships include your full name or last name. LLCs and corporations don't need to include an owner's name.
As a business owner, if you want to operate under a different name than your company's legal name, you can file for a fictitious or DBA name.
The best way to register your business name and protect yourself is by forming an LLC or incorporating your business as a corporation.
Check out state-by-state business name restrictions: what you cannot have in your company name, how to file and register a trademark for small businesses, how to register and file a DBA, our easy guide to buying and registering a domain name and all our other business name-related resources.
Yes, you can. When you file to become a legal business entity, you create Articles of Incorporation or Articles of Organization, which include the name of your business.
If you find that your business name doesn't fit the services you provide anymore as your business evolves, you can file an Articles of Amendment with your Secretary of State to change your business name.
Alternatively, you could register and file a DBA or fictitious business name, which allows you to do business under a different name from your business's official legal name.