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How to Come Up with a Business Name

Try to create many ideas early in the process to get your creative juices flowing. Use keywords for inspiration. Words around the products and services you sell, your business's niche and your ideal audience are a great place to start.


Words around the products and services you sell, your business's niche, your ideal audience and business goals are a great place to start.

Brainstorming Business Name Ideas

Incfile's Business Name Generator creates unique names based on keywords and lets you easily check their availability in your state.


Get inspired through unlimited searches and find the perfect business name that resonates with your future customers.


Tips for Choosing a Business Name

The best brand names use a combination of the following principles when naming a business:


Simple and distinctive words

Meaningful and emotional words

Words that create a verbal or sound association

Words that create a mental image

Techniques like alliteration, assonance and rhythm


Names that are long and cumbersome

Names that are hard to pronounce or remember

Any name that is already in use by another business in your state

Names that are trademarked or otherwise protected

A name that may be offensive in a different language

Names where you can’t get naming rights on various social media platforms

Names where the website domain isn’t available

Why Choosing the Right Business Name Matters

Choosing the right business name matters. Your company name will influence how your customers view your brand and can even impact buying decisions.

A short, fitting and distinctive name shows confidence, defines your business and creates a buzz around what you sell while boosting how memorable your enterprise is.

A perfect business name is a great first step, a foundation for your entire brand and approach to get recognition across all your marketing channels.

Check out the golden rules of business naming

Learn more

Starting Your Business Off Right

Once you've decided on a name for your new business, it's time to take the next step on your entrepreneurial journey.

Incfile's got all the resources, guides and information that you'll ever need to successfully grow and manage your business.


Business Name and Branding Stats

People are bombarded with products and services all day, every day, in real life and across many devices. A good business name and brand is vital to standing out — just check out these stats!


72% of the best brand names are made-up words or acronyms.


77% of consumers make purchase decisions based entirely on a brand name.

7 sec.

Your brand has 7 seconds to make a good first impression.


55% of a first impression is made because of visual stimuli like a logo or brand colors.


42% of people say a logo can tell them about a brand’s personality.

Common Questions About Business Name Generators

What Is the Best Business Name Generator?

Some of the best business name generators include Incfile's Business Name Generator, NameSnack, Shopify Business Name Generator and Zyro.

Some things to look out for in a good business name generator include:

  • Search and filter features
  • Results displayed in a variety of colors and fonts to inspire logo and branding
  • The ability to check business name availability in your state
  • An option to see what relevant domains are available
What Are the Types of Brand Names?

There are several different types of brand names:

  • Descriptive names explain what a business does – Bank of America and Hotels.com
  • Origin or founder names – Kellogg's and Calvin Klein
  • Emotive names inspire an emotional response – Uber and Zoom
  • Names using acronyms or abbreviations – H&M and BMW
  • Abstract names are often more readily available – Nintendo and Spotify
  • Playful names are fun and therefore memorable – Monster and Chipotle
  • Metaphorical names play on a visual element – Amazon and Apple
  • Compound names combine two or more words – Facebook and PayPal
What Is a Business Name Example?

Popular business names include Apple, Tesla, Google, Caterpillar and Twitter, but the term "business name" can mean several things.

A business's legal name often depends on the type of business structure.

Sole proprietorships and general partnerships include your full name or last name. LLCs and corporations don't need to include an owner's name.

As a business owner, if you want to operate under a different name than your company's legal name, you can file for a fictitious or DBA name.

How Do I Register My Business Name?

The best way to register your business name and protect yourself is by forming an LLC or incorporating your business as a corporation.

Check out state-by-state business name restrictions: what you cannot have in your company name, how to file and register a trademark for small businesses, how to register and file a DBA, our easy guide to buying and registering a domain name and all our other business name-related resources.

Can I Change My Business Name?

Yes, you can. When you file to become a legal business entity, you create Articles of Incorporation or Articles of Organization, which include the name of your business.

If you find that your business name doesn't fit the services you provide anymore as your business evolves, you can file an Articles of Amendment with your Secretary of State to change your business name.

Alternatively, you could register and file a DBA or fictitious business name, which allows you to do business under a different name from your business's official legal name.

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