Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.
California is one of the most popular states to register your brand-new fictitious business name. If you already have a California-based company or are looking to start one, here's how to file a DBA in California.
A fictitious business name, a DBA and an assumed business name are all labels that are routinely bandied about when it comes to what you should be calling your company. The big secret? They are all essentially the same, with no real difference between them.