Put simply, a logo is the symbol or design that identifies your business and brand. Some businesses opt to create a logo that may consist of a stylized version of
Beyond the Logo: How to Establish Your Brand Identity from the Inside Out
Five reasons why your brand identity is important and how to establish a strong identity for your small business.
Why Your Brand Plan Is More Important Than Your Business Plan
Working on your brand strategy? Here's why a brand plan is important, and what goes into developing a successful brand plan to support your business plan.
What Brand Colors Can Reveal About Your Small Business (And How to Choose Them)
Are your brand colors sending the wrong message? Here's what you need to know about selecting the right colors for your small business.
6 Keys to Branding Your Business
Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.
