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Finding a way into the media spotlight

Startups can utilize the media to gain free publicity. The trick is knowing how to market the company as a newsworthy topic.

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Reaching new customers with a branded application

Small businesses interested in expanding their interactions with customers should consider developing an application for their business, according to many industry experts.

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Productivity-based incentives can get small business moving

Entrepreneurs looking to get more out of their employee's may want to consider productivity-based incentives, writes Ken Sweet, executive director at GPS, a management consulting firm.

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How to secure email without encryption

As entrepreneurs get ready to file as an LLC and start a corporation, they exchange numerous emails that contain sensitive company information, from tax forms to human resources data. It is important...

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Maximizing a consultant’s expertise

When forming a business, there are going to be times when entrepreneurs need help. Consultants can offer invaluable expertise, and it is important to know how to make the most of their assistance.

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Mastering the art of communication

Business owners can boost employee morale by making an effort to communicate their requests politely and maintaining a positive attitude.

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Employee behaviors to watch for during holiday season

The end of the year is a pivotal time for small business owners to maximize their revenue. Pressure can run high, but the minds of employees may wander. Therefore, entrepreneurs should be wary of...

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How to prepare for supplier complications

When entrepreneurs get ready to start a company, it is important that they prepare for any future hangups, including the possibility of the company's supplier going out of business.

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Personalities a management team needs

As an entrepreneur gets ready to file an LLC, it is important to ensure that the company has a strong management team. There are key qualities that a management team should have, and small business...

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Entrepreneurs should hire professionals in the areas they lack expertise

Jackie Davies, the founder and owner of Eat Out In, recently sat down with Women Entrepreneur to talk about how she began her business and to give advice for entrepreneurs interested in forming a...