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Entrepreneurs use software, websites more than social media

New data from the Guardian Life Small Business Research Institute indicates that small business owners still rely on software and their company's website to find customers despite the emergence of...

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Finding a way into the media spotlight

Startups can utilize the media to gain free publicity. The trick is knowing how to market the company as a newsworthy topic.

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Reaching new customers with a branded application

Small businesses interested in expanding their interactions with customers should consider developing an application for their business, according to many industry experts.

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How to prepare for supplier complications

When entrepreneurs get ready to start a company, it is important that they prepare for any future hangups, including the possibility of the company's supplier going out of business.

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Free Entrepreneur Workshops, Seminars, Business Training and Webinars for Small Business Owners

As an entrepreneur or small business owner, there’s always something more to learn. Whether it’s admin, marketing, branding, product development, e-commerce or something else, developing your skills...

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Reaching larger customer base with ecommerce

Often, small businesses only have a few physical stores where customers can go to purchase their products, making ecommerce a vital tool for reaching a larger customer base.

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Mastering the art of communication

Business owners can boost employee morale by making an effort to communicate their requests politely and maintaining a positive attitude.

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Productivity-based incentives can get small business moving

Entrepreneurs looking to get more out of their employee's may want to consider productivity-based incentives, writes Ken Sweet, executive director at GPS, a management consulting firm.

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Personalities a management team needs

As an entrepreneur gets ready to file an LLC, it is important to ensure that the company has a strong management team. There are key qualities that a management team should have, and small business...