Reaching larger customer base with ecommerce

Reaching larger customer base with ecommerce

Often, small businesses only have a few physical stores where customers can go to purchase their products, making ecommerce a vital tool for reaching a larger customer base. Online shopping

Finding a way into the media spotlight

Finding a way into the media spotlight

Startups can utilize the media to gain free publicity. The trick is knowing how to market the company as a newsworthy topic. Many small businesses manage to tap into a

Mastering the art of communication

Mastering the art of communication

Business owners can boost employee morale by making an effort to communicate their requests politely and maintaining a positive attitude. When delivering bad news, such as layoffs or pay cuts,

Reaching new customers with a branded application

Reaching new customers with a branded application

Small businesses interested in expanding their interactions with customers should consider developing an application for their business, according to many industry experts. Mobile and internet users have increasingly integrated applications

Become more appealing to lenders with business incorporation

Become more appealing to lenders with business incorporation

Even with President Barack Obama’s recent allocation of $30 billion to banks that make loans to small businesses, many entrepreneurs reportedly struggle to find sufficient funds. Additionally, recent legislation proposed

New bill might create a favorable environment for forming a company

New bill might create a favorable environment for forming a company

America may be on the path to national recovery, but the Bureau of Labor Statistics reports that the unemployment rate lingered at 9.7 percent last month. Economists look to small

Tips to acquire venture capital dollars

Tips to acquire venture capital dollars

After a lengthy period of planning, troubleshooting and organizing, small business owners must prepare to attain venture capital investments. Though success rates vary for each case, the path is often

Employee behaviors to watch for during holiday season

Employee behaviors to watch for during holiday season

The end of the year is a pivotal time for small business owners to maximize their revenue. Pressure can run high, but the minds of employees may wander. Therefore, entrepreneurs

Small business lending rises

Small business lending rises

Small business borrowing showed a 12 percent year over year increase in April, according to the Thomson Reuters/PayNet Small Business Lending Index. The index actually fell 0.6 percent compared with

Citigroup teams with nonprofits to spur small business lending

Citigroup teams with nonprofits to spur small business lending

Citigroup is investing nearly $200 million in community development financial institutions – CDFIs – that make small business loans in low-income areas. The third-largest bank in the country has teamed