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How Do I Get My Business on Google? (Plus More FAQs)

To get your business on Google, you need to do more than just use the right keywords. With Google's wide variety of apps and platforms, you must take advantage of the entire Google ecosystem to...


How to Create an Elevator Pitch

In today's fast-paced, TikTok-saturated world, you must communicate your ideas, mission, and value proposition in a concise, compelling way. Enter the elevator pitch.


What the Metaverse Means for Small Businesses

"Metaverse" may seem like the latest buzzword and online trend. Ever since Facebook changed its name to Meta and announced a massive investment in metaverse technology last year, everyone suddenly...


6 Types of Influencer Contracts and How to Use Them

Below, we present some of the most applicable contracts for your influencer or content creation business and all the components of creating a solid business contract that’ll protect your income and...


How to Celebrate Hispanic Heritage Month at Your Small Business

Hispanic Heritage Month, which runs from September 15 to October 15, is an important time to celebrate the culture and heritage of all Hispanic and Latinx Americans. This is a great opportunity to...


17 Summer Marketing Ideas for Small Business

Your customers are ready for some fun in the sun, but you're ready to get down to business. Your business doesn't take a vacation, but that doesn't mean you can't take advantage of those summer...


19 Small Business Networking Events to Cultivate Relationships

Whether you're a solopreneur or the head of a corporation, you're guaranteed to benefit from a community of like-minded business owners. But where do you find a community, and how do you network with...


A Small Business Guide to Creating a Website

According to a recent survey here at Incfile, 57% of business owners — whether with brick-and-mortar stores or online shops — make a majority of their sales thanks to their websites. Despite how easy...


Small Business Owners Feel the Holiday Spirit: 80% Will Offer Time Off; Many Still Struggle With Seasonal Hiring [Survey Results]

Break out the tinsel and bake up the pies — it's time for the holidays! From coast to coast, small business owners in the U.S. are gearing up for their busiest (and most profitable) time of the year....


10 Ways Small Businesses Can Compete with Big Brands

It can be incredibly daunting when starting your own business to go up against big brands that are already well-established. It's easy to feel like it’s a constant battle to compete with much larger...