Put simply, a logo is the symbol or design that identifies your business and brand. Some businesses opt to create a logo that may consist of a stylized version of the company name, like Google, eBay or Kellogg’s. Other businesses might skip using words and go with a design like the bright golden arches that […]
Doing business online and creating a brand has never been more important than it is right now. Here are some ways for you to nail your digital branding.
Five reasons why your brand identity is important and how to establish a strong identity for your small business.
Working on your brand strategy? Here’s why a brand plan is important, and what goes into developing a successful brand plan to support your business plan.
Are your brand colors sending the wrong message? Here’s what you need to know about selecting the right colors for your small business.
Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.