Building a sustainable business is key to business strategy for those seeking to form an LLC during these economically challenging times. Aron Cramer and Zachary Karabell recently offered a summary of their book Sustainable Excellence: The Future of Business in a Fast-Changing World to the Huffington Post in order to help entrepreneurs learn how to last in this economy.
Because the world is currently in a state of constant change, the authors encourage business owners to “think big.” The big issue Cramer and Karabell focus on is increasing sustainability. Companies should use their attempts to solve “the big question” they have chosen to drive innovation, they say.
The authors don’t want business owners to hesitate when it comes to collaboration because this can lead to tremendous growth. Collaboration does not have to occur only with other corporations, but also with the consumer. Cramer and Karabell want entrepreneurs to “make consumers [their] partner[s].”
The authors emphasize careful consideration when choosing the type of incentives used to support the project. A recent study by Accenture shows that CEOs faced the following dilemmas when deciding how to approach sustainabiliy: mixed signals from customers on the issue, development of talent, establishing a platform that works internationally and the uncertainty of investor return. Taking those elements into consideration can lead to a strong sustainability platform that will help your company.
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