It’s one thing to decide to form an LLC – and it’s another thing to decide what to name it.
Sorry, Shakespeare, but it turns out that there’s a lot in a name. When starting a business, picking the right is of utmost importance. If it’s too simple, it won’t be memorable. If it’s too complicated, people will be confused. A new business can’t share a name with an existing one, and, of course, entrepreneurs need to be careful to pick a name that just sounds good.
Successful company names are suggestive rather than descriptive, Entrepreneur magazine writes. It’s better to pick a name that evokes an image or feeling than it is to choose something that merely describes the product or services that the company offers. People are highly emotive, and they’ll respond to imagery such as “sunshine,” “ocean,” or “meadow,” which instantly recall positive feelings and things.
Another popular approach, the magazine writes, is to simply make something up. Some of the most famous company names were created this way: Pepsi, Exxon and Kodak, to name a few. When businesses start with a blank word, they have a chance to create its meaning. After all, most people don’t ask for a tissue – they ask for a Kleenex.
Melissa Clark
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