Packaging design essentials

As entrepreneurs begin to develop their product after filing an LLC, they should take the time to craft packaging that will speak to potential customers.

Stefan Boublil provides a list of elements entrepreneurs should consider in an article for American Express’ OPENForum. The small business expert writes that powerful packaging has a clear message – what the product does should be easily discernible. When working on the design, entrepreneurs should determine whether some information can be shown as opposed to written out in print, Boublil writes. Customers will remember the format of the container and the feel of the product, so carefully consider the shape and texture.

The product design should correlate to the overall branding. This can be established with a well-defined color code or nomenclature. Each product should be able to stand alone, but also sit within a larger brand family.

Innovation is always essential to staying ahead of the competition. However, don’t only focus on creating something new, focus on increasing functionality as well. It is important to consider how the packaging will impact the Earth. Can it be reused or recycled? Create a design that reduces waste and can quickly communicate the brand message.

Melissa Clark
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Melissa Clark

Head of Content & Customer Marketing at Incfile
Melissa sets the vision for Incfile's content marketing and customer relationship management. Melissa has more than 10 years experience in various marketing roles, and a passion for supporting small businesses as they incorporate and grow. She loves sharing information that will help business owners maximize their LLCs, Corporations and Nonprofits. In her spare time, Melissa is an active member of The Junior League and enjoys running half marathons.
Melissa Clark
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