Microsoft, SBA partner to provide entrepreneurs a tech edge

Microsoft and the U.S. Small Business Administration recently partnered to create a free guide for entrepreneurs to improve their understanding and use of technology.

The program, titled “Business Technology Simplified,” is a guide to combining business and technology, with the goal of presenting entrepreneurs with a tangible edge over their competitors. The free guide can be acquired at SBA district offices through the SBA’s website.

The guide will help entrepreneurs formulate do-it-yourself marketing campaigns, explain the importance and use of cloud computing, customer development and time management.

“Small businesses, which employ nearly 50 percent of the U.S. workforce, rely on trustworthy technology that is easily adaptable and scalable to support growth and give them freedom to focus on the innovation and passion that drives their businesses,” said Cindy Bates, Microsoft’s vice president of U.S. small and medium business.

New data from Constant Contact indicated that 63 percent of small business owners believe social media is an important portal for success, though 93 percent of respondents said a company website remains the most important item for an entrepreneur.

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