Hot small business trends for moms

Whether enhancing their practices or finding new customers, work-at-home moms will have the chance to increase revenue in the new year if they adhere to the following trends.

The use of social media will play a vital role in moms gaining more exposure for their small business, writes Lisa Druxman for Entrepreneur.com. The low-cost but potentially high reward should be a no-brainer avenue of approach in 2011. Social media can be used at home or on the go, always allowing moms to get their message out.

Green is in, Druxman says. With more mothers open to implementing green and other conservation ideas, moms can gain access to a growing field by using and/or advertising environmentally friendly products.

Moms taking over the bread-winning duties in the home is no longer a rarity. With husbands either out of work, between jobs or earning less, moms can take over the lion’s share of the income, writes Danielle Friedman for The Daily Beast.

The work-at-home mom has the opportunity to make significant career and financial gains in 2011. No longer are work-at-home moms merely creating hobbies. They are developing businesses with lasting income potential. Following these trends could take their businesses to the next level.

Melissa Clark
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Melissa Clark

Head of Content & Customer Marketing at Incfile
Melissa sets the vision for Incfile's content marketing and customer relationship management. Melissa has more than 10 years experience in various marketing roles, and a passion for supporting small businesses as they incorporate and grow. She loves sharing information that will help business owners maximize their LLCs, Corporations and Nonprofits. In her spare time, Melissa is an active member of The Junior League and enjoys running half marathons.
Melissa Clark
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