For Sound Business Advice, LLC owners can look to Grandparents

When forming an LLC, it’s easy to get caught up in complex marketing strategies, Facebook pages and the benefits of cloud computing, but business wisdom sometimes boils down to the lessons learned from grandparents.

Bettina Hein writes in Mass Tech High that that the patience, hard work and even marketing ideas her business now relies on she initially learned from the patriarchs and matriarchs of her family.

“Starting out is hard, it will take your company three to four years to really get off the ground,” her grandmother told her when Hein started her own company. “I was in my twenties and thought to myself, ‘What does she know? This is a high-tech software company, and she had a corner grocery store.'”

Another grandfather taught Hein about marketing. A chemist in Germany in the 1920s, he discovered the tasty mix of alcohol and carbonated fruit juice. He gave out the drink for free to patrons at local establishments, which generated demand and eventually a profitable business.

With many of the Greatest Generation now enjoying their retirement years, many companies are looking to provide services for the aging U.S. population. Healthcare and long-term care are expected to be growing industries in the next 10 years, according to the U.S. Bureau of Labor Statistics.

Melissa Clark
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Melissa Clark

Head of Content & Customer Marketing at Incfile
Melissa sets the vision for Incfile's content marketing and customer relationship management. Melissa has more than 10 years experience in various marketing roles, and a passion for supporting small businesses as they incorporate and grow. She loves sharing information that will help business owners maximize their LLCs, Corporations and Nonprofits. In her spare time, Melissa is an active member of The Junior League and enjoys running half marathons.
Melissa Clark
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